Nike: World Cup Kit Launch

I was invited to write the tagline for England’s new kit for the 2026 World Cup. GUTS 2 GLORY* appeared across posters, film, and social posts from England players.

*Disclaimer: Glory not guaranteed.

I also wrote lines for a couple of other nations:

Croatia

Luka Modrìc is the midfield grandmaster for the Kockasti: CHECKMATE

Poland

Robert Lewandowski strikes like the Polish eagle.