Volkswagen: A 35 Year Journey
We celebrated the Volkswagen Golf GTI’s 35th anniversary with a press event event where we revealed a unique new feature: time travel. With the help of smoke, mirrors and pre-recorded footage, we sent the car back to 1976 to thank the original engineers who created the original iconic hot hatch.
But rather than return to the present, our time-travelling vehicle went rogue. Fans could follow the car's progress across social media and find online evidence of its journey, as the GTI and its passengers found themselves witness to three decades of historical events.
