NIKE: Be the Baddest
MVP Kevin Durant knows his next biggest competitor could come from anywhere: so we went out and filmed them.
This is the US 60:
Shot over four days in LA and New Orleans with music video Director Anthony Mandler and staring 2014 NBA MVP Kevin Durant (KD), i produced this video to be real. Very little post production, no CGI, no green screens, and no film sets. Just natural, raw environments, real street ballers, and a lot of attitude. The colour was achieved by grading digitally, then printing to film, then re-scanning the film back to digital, giving it the dynamic, chemical colours you see here.
The European edition:
TITLE: Be The Baddest (Europe)
CLIENT: Nike
DIRECTOR: Anthony Mandler
EDITOR: Stephen Dunne
PROD CO: Believe Media
AGENCY: W&K