I’m Will, a freelance Creative Director (and amateur child carrier), living in Amsterdam.
Originally a copywriter, I’ve been lucky enough to work with and learn from some incredibly talented people at some of the finest agencies and brands in London, Amsterdam and New York. Along the way I've been awarded at shows including Cannes, D&AD, the One Show, Effies and the Clios.
I love making work that makes people feel something, in their guts, mind or funny bone. And I believe the best work gets people talking. Whether that’s kids chanting slogans in the playground, praise from NBC or the BBC, or being called out for fakery by the Daily Mirror.
I’ve a passion for nature. So when I’m not in ad-mode you’ll often find me somewhere green - gardening, birding or hiking.
Email: wjflowe@gmail.com. LinkedIn
EXPERIENCE
2018 - Present // Freelance CD and conceptual copywriter
Agencies include: Wieden+Kennedy, LePub, 72andSunny, 180, R/GA, DEPT, We Are Pi, Soursop, VICE/Virtue Worldwide
Brand-side: Nike, On Running, Uber, Netflix, Adidas Brand Design, VanMoof, Ocean Bottle, Field Doctor, SPOKE
2016 - 2018 // Creative Director, Droga5 New York
2014 - 2016 // Conceptual copywriter, Wieden+Kennedy Amsterdam
2012 - 2014 // Conceptual copywriter, 180 Amsterdam
2006 - 2012 // Conceptual copywriter, DDB London (now Adam&Eve DDB)
EDUCATION
PostGrad Diploma, Creative Advertising - Falmouth College of Arts
MA, Modern & Medieval Languages - Jesus College, University of Cambridge